Pinterest Upload Pack expands to 2:3 with blur pad (1080×1620 balanced/quality; 720×1080 compact), applies −14 LUFS, hard-trims to your chosen 15–180s length, and encodes with Quality/Balanced/Compact CRF tiers.
When do creators use the Pinterest upload pack?
Creators use the Pinterest upload pack when a landscape, square, or vertical master must become a tall 2:3 deliverable with loudness and length suited to Pinterest video and Idea Pin surfaces.
What does a Pinterest 2:3 pack change vs uploading a landscape or square master?
A Pinterest pack produces a tall 2:3 Pinterest pack at 1080×1620 with −14 LUFS and up to 180s trim.
Concrete results of Pinterest-oriented packaging:
- 1080×1620 blur-pad, −14 LUFS, and a 15–180s hard trim land in one Pinterest deliverable.
- Idea Pin and Pinterest video surfaces receive a 2:3 file without a separate tall edit session.
- Cross-posting from landscape or square masters starts from a purpose-built Pinterest file.
What do non-2:3 masters look like in Pinterest’s tall video player?
Without Pinterest packaging, tall surfaces face landscape or square masters uploaded into Pinterest’s tall 2:3 player.
What wrong-aspect or over-length masters force on Pinterest:
- Pinterest crops and letterboxes awkwardly when the master is not 2:3.
- Clips longer than 180s fail Pinterest video caps without a deliberate trim.
- Multiple half-finished exports replace one Pinterest pack pass.
How does a 1080×1620 deliverable relate to Pinterest video and Idea Pin surfaces?
Tall 2:3 Pinterest delivery is native 2:3 framing plus −14 LUFS for Pinterest video and Idea Pins.
How Pinterest surfaces treat tall 2:3 video:
- Pinterest discovery favors tall 2:3 video in home and search surfaces; a true 2:3 file matches that slot.
- −14 LUFS keeps voice and music audible without fighting platform limiting as hard as hotter masters.
- When framing and length land cleanly, saves and follows have a clearer path from the same owned clip.
- Without the pack, auto-crop decides how landscape or square masters display in a tall player.
A Pinterest pack targets 2:3 at 1080×1620 with −14 LUFS and a 15–180s cap; saves and distribution still track engagement after upload.
How does the Pinterest pack build a 2:3 deliverable?
The Pinterest pack maps the source into a 2:3 blur-pad canvas sized by encode tier, applies −14 LUFS loudness, strips leaky metadata, and encodes H.264/AAC at the chosen CRF with an optional hard trim up to 180s.
Typical Pinterest pack stages:
- Compute pad offsets for 2:3 (1080×1620 or compact 720×1080).
- Fill letterbox/pillar regions with blurred source (not black bars).
- Normalize loudness toward −14 LUFS.
- Hard-trim to your 15–180s cap when the master runs longer.
- Encode H.264/AAC at Quality/Balanced/Compact CRF and clean tags.
How does Pinterest pack differ from the Shorts upload pack?
Pinterest pack targets 2:3 at 1080×1620 with −14 LUFS and a 15–180s cap; Shorts pack targets 9:16 at 1080×1920 with −11 LUFS and a 15–90s cap for YouTube Shorts-style feeds.
How does Pinterest pack differ from the Facebook upload pack?
Pinterest pack builds a tall 2:3 blur-pad file with CRF tiers; Facebook pack builds a square 1:1 ABR file at −16 LUFS for Meta News Feed video.
When do creators skip the Pinterest pack?
Creators skip the Pinterest pack when the next post is strictly 9:16 Reels/TikTok or 16:9 YouTube main and use Reels/TikTok pack or YouTube pack instead.
A Pinterest-ready 2:3 pack expands with blur pad, −14 LUFS, length caps up to 180s, and CRF size tiers for Idea Pin and video upload.