Ephemeral processing · files auto-delete after 2 hours
Creator-owned content only
Ephemeral processing · files auto-delete after 2 hours
Creator-owned content only
Run Platform Readiness on one owned master, read pass/fail rows, then export Shorts (−11 LUFS 9:16), Reels/TikTok, or Pinterest (2:3 −14 LUFS) packs only where the report fails.
Updated
Tools in this guide
Encoding the wrong canvas wastes a job slot and still fails ingest. Platform Readiness Report tells you which destinations already fit the master and which need a pack. Creators who skip the check often re-upload landscape masters into Shorts or ship −14 LUFS YouTube loudness into short-form feeds that expect louder delivery.
Upload your owned MP4 or MOV to Platform Readiness Report. Review each platform row: Shorts and Reels/TikTok care about 9:16 and short duration; Pinterest cares about tall 2:3 framing; Facebook feed often wants 1:1; Threads shares Meta’s vertical 9:16 expectations (≤300s on the readiness row) and fix links point at the Reels/TikTok pack rather than a separate Threads encode.
If Shorts fails on aspect or length, open Shorts Upload Pack: blur-pad to 9:16 (1080×1920 or compact 720×1280), −11 LUFS, hard trim 15–90s, CRF encode tier, optional MB cap. If Reels or TikTok fail similarly, use Reels / TikTok Pack (ABR tiers, same 9:16/−11/length story). If Pinterest fails, use Pinterest Upload Pack (2:3, −14 LUFS, 15–180s). If Facebook feed fails on square framing, use Facebook Upload Pack (1:1, −16 LUFS).
Each pack returns one MP4. Download before the two-hour purge. Upload that file in YouTube Studio, TikTok, Instagram, Pinterest, or Facebook with unique captions. Do not strip watermarks from other apps or chain social re-downloads — start from your master every time.
Skip Shorts and Reels packs when readiness already passes and you only need metadata hygiene — use Metadata Strip or Video Export Cleaner instead. Skip Pinterest pack when you are not publishing Idea Pin–style tall video. Skip all packs when Copyright Risk Check or rights review says the audio or footage is not cleared.
FAQ
Platform Readiness Report scores one upload against Shorts, TikTok, Reels, Facebook, X, LinkedIn, Pinterest, and Threads using duration, aspect, and related ingest rules. Failed rows can show opt-in links to real converter and pack landings — the report itself does not re-encode.
Both deliver 9:16 with ≈ −11 LUFS and a hard 15–90s length trim. Shorts Upload Pack defaults to CRF Quality/Balanced/Compact tiers for YouTube Shorts–style delivery. Reels / TikTok Pack defaults to ABR bitrate tiers. Use the optional MB size cap on either when Discord or DM limits matter.
Pinterest Upload Pack targets a 2:3 canvas (1080×1620, compact ≈720×1080) and −14 LUFS with a 15–180s trim. That job differs from Shorts/Reels 9:16 at −11 LUFS, so readiness failures for Pinterest link to the Pinterest pack, not the vertical short-form packs.
No. Readiness is analysis only. You choose a pack or converter after reviewing the report. That keeps encode jobs intentional and VPS-honest within the 50 MB upload limit.
Keep reading
Open Platform Readiness Report and run the steps from this guide.
